THE PROCESS

  • Communication shapes our lives. The way we experience, empathize, interact, and communicate with people and the environment represents the way we think about the world.

  • Collect data related to the chosen subject and pinpoint the issue, incorporating both marketing research and user research.

  • Explore diverse design possibilities through conceptual sketches across multiple channels, including brand design, product design, packaging design, web design, apps, and more.

  • Design and build prototypes for user testing using materials and technologies that match the expected size, functionality, and use cases of the final product. Iterate and improve based on feedback from user testing.

  • Observe, record, evaluate, and measure user responses, behaviors, and reactions. Collect user evaluation and feedback and make changes and improvements.