Kids of today often find themselves indoors and glued to screens. Zoofy is an app that uses animal figures, called 'Zoo Ambassadors,' to make learning about wildlife fun for children in middle childhood. Zoofy’s pocket zoo evolves with young users, offering different visual styles as they grow. With customizable characters and augmented reality, Zoofy not only encourages visits to nature museums but also brings the wonders of the outdoors into their homes.